Leominster is a traditional Herefordshire market town where the streets are lined with handsome black-and-white timber-framed buildings. The town was once renowned for its Ryeland wool, said to be the finest in Europe, and later became a centre for cider production. The impressive Priory Church dominates the town centre, while independent shops, antique dealers, and traditional pubs create an authentic market town atmosphere. The surrounding countryside of hop yards and orchards provides beautiful walking, particularly along the nearby Mortimer Trail.